There are numerous magazines and guides for pregnancy and parenting. However, it is equally important to motivate and support couples during their fertility treatment. „Calimera“ from Merck is a therapy companion in the form of a magazine for couples who are already in the fertility treatment or just before.
The editorially revised Calimera has got a new, contemporary look in addition to a stronger focus on the parents-to-be.
Concept Development & Art Direction
Agency: Pink Carrots
HMR 2018, Merit Award