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Emirates Reise-Eis – Activation

Taste the world

Emirates went on tour through Hamburg, Düsseldorf, Frankfurt and Munich with a unique Ice Cream Truck to showcase their broad range of exotic destinations. The visitors could escape their everyday stress in a chill-out area and cool off with delicious new ice cream flavors such an "Mahatma Mango" or "Sesame Storm".
Due to the great success, Emirates expanded its tour around cities in Austria and Switzerland in the following year.

Concept Development, Art Direction & Artwork
Agency: Geometry Global
Year: 2015 & 2016