SpeakUp Line – Campaign


When you spot something, speak up

Most of the time, things run smoothly at Merck. But sometimes – like at any company – they don’t. And yet, it’s especially those at first glance hidden things that can cause harm.
With their new campaign Merck reminds their employees and clients that compliance is an important and necessary topic to maintain a good working atmosphere for everyone. Merck reassure them that contacting the compliance hotline “SpeakUp Line” is the right thing to do whenever they come across a compliance violation.
The eye-catching campaign idea is based on edutainment: it shows busy scenes at a fictitious Merck campus, much like the famous “Where’s Wally?“ books. The entertaining style of the campaign takes off some weight of the serious compliance topic, yet remains clear and unmistakable. An extensive toolbox ensures that all employees are reached with this campaign.

Concept Development & Art Direction
Agency: Pink Carrots
Year: 2019